Japan’s Emperor Akihito will abdicate the throne and bring an end to the Heisei period on 30 April this year, and as part of formal preparations in the lead-up to this historic moment, the Japanese government announced on Monday that the new era will be named “Reiwa”, which translates to “Beautiful Harmony”.
Speaking to the press after the announcement was made, Prime Minister Abe revealed that the new era takes its name from a poem about plum blossoms in the Manyoshu, the oldest printed collection of Japanese poetry, which was compiled in the 8th century.
As the news broke around the country, and people discussed the implications of the new name, the nation’s artists wasted no time interpreting the title of the upcoming era in their own way: by anthropomorphising it into an anime character. I mean, we have antropomorphised ships, guns, genderbent King Arthur… you probably get it.
“Reiwa-chan”, as she is known by, began appearing online within hours of the announcement, showing how quickly the artists were able to transform the new name into a character, with plum blossoms becoming a feature in many of the designs. Another common feature seen in many of the illustrations was the Japanese kimono, which was a nod to both the country’s centuries-old practice of using era names, and the fact that the last kanji character in the new era can be traditionally read as “Japan”.
「令和」って綺麗な響きについ擬人化したくなってしまいまして#新元号#令和 pic.twitter.com/VcHgGfSLJX
— Romi (@romi_mykonos) April 1, 2019
令和ちゃん~~!#令和#令和ちゃん#令和ちゃん擬人化#擬人化#新元号#令和元年#初春の令月 pic.twitter.com/0kMzt3wIIU
— 師走ほりお?コミ1 C50b (@horioo) April 1, 2019
新元号の擬人化『令和ちゃん』描きました。 #新年号 pic.twitter.com/FDE6TSa3RS
— 大和なでしこ コミ1 E16a (@nadeshiko0328) April 1, 2019
新元号擬人化
令和ちゃん
普段はクールだが
平和を尊ぶ熱い気持ちはだれにも負けない!
汗をかいても良い匂いがする。 pic.twitter.com/Hmgig7chf0— 雪本愁二 (@yukimotosyuji) April 1, 2019
みに令和ちゃん!
新元号の擬人化です pic.twitter.com/7px0RNE5QG— 佐倉おりこ?技法書発売中 (@sakura_oriko) April 2, 2019
Oh, there’s even a “Reiwa-kun” if cute boys are more of your thing.
令和…(擬人化注意) pic.twitter.com/VYfV5CArdl
— 鹿野ケル (@bloom_minority) April 1, 2019
Despite being born into the public’s consciousness on the date of the announcement on 1 April, Reiwa won’t actually be personifying the era until 1 May, when the new era is officially set to begin. I wonder if we’ll see even more Reiwa-related art and all when the day finally comes.