Shinjuku Station is very popular with both locals and tourists, which makes it one of the best places in Japan for companies to advertise products.
Commercials for new games can also be found there, but Twitter user @KinpatuNoRyofu was caught by surprise one day when he saw one using an intriguing art style, featuring mobile baseball game Hachigatsu no Cinderella Nine.
▼ On the banner were the words, “Do you like girls who give it their all?”
新宿のハチナイ広告
マジで土だ。すごい。。。 pic.twitter.com/QiSc3wa4tU— 金髪の呂布@ファイルーズさんトークイベ (@KinpatuNoRyofu) August 13, 2019
▼ Five characters from the game were displayed in various poses,
all drawn with liberal use of dirt as paint.
新宿メトロプロムナードのハチナイの広告、本物の土を使っているのか。これは凄い。 pic.twitter.com/tJlaBLE8oU
— KKS (@kksmst) August 13, 2019
新宿駅のハチナイ広告見に来ました！
間近で見ると迫力があって感動！
明日までっぽいのでまだの監督はぜひ！#ハチナイ#ハチナイの夏 pic.twitter.com/4Rel9JBGd7— しょうたそ@結果夏コミ全日参戦でした (@dtb201bk76) August 17, 2019
Japanese netizens went nuts over the cool advertisement:
“This is fantastic!”
“It’s really all dirt? Wow!”
“They really went all out on this.”
“It would have been perfect if it was dirt from a stadium like Koshien.”
What a great statement to make for a mobile game using that space, showing us that these anime girls are not afraid to roll, dive, and slide on dirt in the name of baseball.
Available on Apple and Android devices, Hachigatsu no Cinderella Nine is perfect for those who love cute anime girls and baseball (aka many of the Japanese). It even has an anime adaptation!
We can’t wait to see what kind of cool stuff will appear in that particular stretch of Shinjuku Station next.